An entrepreneurial podiatrist put a pedicure spa in his practice. His niche? Super-clean baths, made so by his surgical-grade sterilization equipment. So we still wanted to look pampering, while making people aware of a hazard that’s not top of mind. Thanks, Miller Lite, for the “everything you’ve always wanted in a beer—and less” campaign for me to borrow from.
Mountain View Foot Clinic
