You know, I always thought it was a pot hiding in this food broker’s logo. Somebody pointed out that THEY think it’s a cleaver. As long as they’re both from a kitchen, I’m okay with that.
Kelly the realtor chose this name to illustrate a flow of continuous service. He wanted to look modern, but different from the rest of the pack.
Crossland needed to hold onto elements of their old logo while acknowledging that they had been swallowed up by First Security. Thus, this.
This is a take on a printer’s registration mark, incorporating the feeling of colors being rolled onto the press, as well as the C, Q, and + of their name.
This remains my only logo that features a dead fish.